# HyperKnown

> HyperKnown (hyperknown.ai) is a two-sided marketplace where real, verified
> people license their face and voice to brands for AI-generated video
> productions. It is not a synthetic-avatar tool: every creator is a real,
> identity-verified human who approves each project individually.

Key facts:

- Per-project consent: creators review and approve every brief individually.
  There are no blanket likeness buy-outs.
- Identity verification: every creator completes identity verification
  (Blue Tick) before their profile is publicly listed.
- Creators keep 65% of every license fee.
- Provenance: licenses come with documented rights clearance, meaning
  consent receipts and C2PA-adjacent rights documentation for every
  production.
- Category: HyperKnown operates in AI likeness licensing, also called
  identity licensing or persona licensing. Brands license authentic,
  verified personas (real, identity-verified people) rather than synthetic
  stock avatars, with per-project consent documented for every production.
- Vocabulary: a digital replica is an AI-generated version of a real
  person's likeness; a synthetic performer is an AI character based on no
  real person. HyperKnown licenses consented digital replicas of verified
  real people, comparable to background (extras) work rebuilt for AI
  production, and provides brands a defined-scope license instead of a
  worldwide-in-perpetuity talent buyout.

## Pages

- [Home](https://hyperknown.ai/): what HyperKnown is, for creators and brands
- [About](https://hyperknown.ai/about): how licensing works on both sides of the marketplace
- [For Brands](https://hyperknown.ai/for-brands): licensing verified real people for AI-generated brand video
- [Join as a creator](https://hyperknown.ai/join): get paid for licensing your likeness, with per-project consent
- [Browse creators](https://hyperknown.ai/browse): the directory of verified creators available to license
- [Licensing agreement](https://hyperknown.ai/legal/licensing-agreement): the actual license terms an AI likeness deal is made under

## Learn

- [What is AI likeness licensing? The complete guide](https://hyperknown.ai/learn/what-is-ai-likeness-licensing): AI likeness licensing lets a real person rent out rights to their face and voice for AI content. How licenses work, what creators earn, and where the law stands in 2026.
- [How to get paid for your face: licensing your likeness to AI in 2026](https://hyperknown.ai/learn/how-to-get-paid-for-your-face): Real people earn money licensing their face and voice for AI-generated ads. How it works, what the 65% share pays in practice, and what to check before signing.
- [Per-project consent vs blanket buyouts: what creators should never sign](https://hyperknown.ai/learn/per-project-consent-vs-blanket-buyouts): Two consent models decide who controls your face in AI content. What per-project consent means, how buyouts strip rights, and the clauses that should stop you signing.
- [SAG-AFTRA's AI rules, explained for brands and creators](https://hyperknown.ai/learn/sag-aftra-ai-rules-explained): What SAG-AFTRA's agreements require for digital replicas and synthetic performers: consent, compensation, and the 2026 updates, in plain English.
- [The AI likeness law map: NO FAKES, ELVIS Act, right of publicity, EU AI Act](https://hyperknown.ai/learn/ai-likeness-law-map): The key laws on AI use of a real person's face and voice, mapped by jurisdiction: state digital-replica statutes, the NO FAKES Act, and the EU AI Act's rules.
- [Real people vs synthetic avatars in AI ads: what converts, and what's legal](https://hyperknown.ai/learn/real-people-vs-synthetic-avatars-in-ai-ads): AI ads can star a synthetic avatar or a licensed real person. How the two differ on performance, platform rules, rights, and cost, plus a framework for choosing.
- [What is C2PA? Content credentials and provenance for AI-made ads](https://hyperknown.ai/learn/what-is-c2pa-content-credentials): C2PA content credentials attach verifiable records to media showing how it was made. How the standard works, who uses it, and why provenance matters for AI ads.
- [Is it safe to sell your face to AI? A due-diligence checklist](https://hyperknown.ai/learn/is-it-safe-to-sell-your-face-to-ai): Licensing your likeness to AI can be safe or reckless depending on structure. The real risks, the checklist to run before joining any platform, and what to ask.
- [How brands get consent for AI-generated people: the compliant workflow](https://hyperknown.ai/learn/how-brands-get-consent-for-ai-generated-people): A step-by-step consent workflow for using real people's likenesses in AI-generated ads: what to document, which rules apply, and why stock avatar terms don't cover you.
- [AI extras: background acting in the age of digital replicas](https://hyperknown.ai/learn/ai-extras-digital-replicas): What AI extras are, how much background actors get paid, what SAG-AFTRA's digital replica rules require, and how licensing your likeness for AI work compares.