Per-project consent and licence programmes: what people approve

By HyperKnown TeamPublished September 1, 2026Updated September 21, 2026

AI likeness agreements can contain several kinds of permission at once. Signing a platform agreement, approving a particular campaign and opting in to a category of future uses are separate decisions. Ownership of your materials can remain with you while the operator receives substantial rights to build models, generate outputs and license their use. Understanding those distinctions matters more than a marketing label such as per-project consent or buyout.

What does the platform agreement authorise?

Those platform permissions are broader than displaying a profile. Authorised Creator Materials and opted-in Linked Account Content may also train, evaluate and improve Pylon’s models, systems and tooling. Clause 3.1 includes moral-rights consent to the extent permitted by law and a non-exclusive, royalty-free permission to promote and demonstrate HyperKnown using the person’s name, likeness, AI Character and Outputs, including showreels, case studies and sales material. Private casting, previews and technical evaluation carry no separate fee unless commissioned as paid work or required by law. No booking or income is promised.

When is individual project approval required?

The person has no right to rewrite the brief or general script. Acceptance and signature commit the person to compliant production and use for the funded term. A conforming final asset does not need a second creative approval. A new or materially changed brief must be offered for fresh acceptance or decline before the changed use begins. Reporting identity misuse or a departure from the accepted brief remains available. company funding and a person’s bank payout are different events; an unsettled payout does not by itself cancel compliant funded rights.

What does a Licence Programme opt-in approve?

Signing the platform agreement alone does not enrol a person in a programme. A programme does not authorise a speaking role, endorsement or featured appearance unless it expressly says so. Clause 7 restrictions apply to every programme use. People may opt out at any time through account settings; this stops new programme licences after a reasonable technical period. It does not withdraw approval for uses already licensed, commissioned or in production before opt-out takes effect, even if the person later changes their mind about the company or creative context. Associated fees remain due.

How do fees and ownership work?

People retain ownership of their identity and Creator Materials. Each project shows the agreed talent fee before approval. HyperKnown’s commission is paid by the company in addition to that fee. Signed project amounts and payment conditions control; existing commitments retain their agreed terms.

A bundled or blended price must be allocated to each licensed use reasonably and consistently. Pylon discloses that allocated gross licence fee before project approval or in programme reporting. Pylon cannot relabel a substantive licence fee as other revenue. Pylon bears its own building, marketing, sales, legal, compliance and technology costs without deducting them from the person’s share. Representative commissions need active recorded authority and visibility for the person. The contract and applicable law govern disclosed deductions, refunds, disputes, reversals and withholding.

What happens to linked content and existing commitments?

Connecting a Linked Account is optional. If a person opts in, clause 2 covers accessible images, video, audio, captions, metadata and profile information. The person warrants the necessary rights and third-party permissions, including platform terms, and must identify affected material if those warranties cease to hold. Disconnecting stops further collection after a reasonable technical period. It does not undo content already collected, an AI Character already trained or a licence already granted.

Account removal, suspension, deactivation or deletion does not cancel projects, sublicences or programme uses agreed, commissioned or in production before removal takes effect. Necessary Outputs may continue to be generated to service those commitments for their approved scope, territory and term. Materials and models are deleted, disabled or de-identified under the retention schedule, subject to active commitments, accounting and dispute evidence, backups and legal holds. Retained material is restricted from unrelated use. Statutory rights and remedies remain available.

Which other clauses should people read?

Clause 7 prohibits pornography, sexual services, political persuasion, hate or harassment, fraudulent identity, unlawful discrimination, weapons promotion, unsubstantiated medical or financial claims and implications of personal use or endorsement outside the approved script and context. Raw Creator Materials cannot be resold as standalone assets; raw identity documents are never licensed to companies. Clause 3.5 permits the specified assignments and business dealings without individual approval, while preserving scope, term, restrictions and accrued earnings. An assignee of the whole agreement assumes Pylon’s payment, privacy, security and use obligations and Pylon notifies the person.

Read clauses 11, 12 and 15 for responsibility, liability limits, claim notification, governing law, dispute processes and general provisions. Clause 14 requires at least 14 days’ email and in-account notice of later agreement updates and an opportunity to decline before their effective date. Existing licences and accrued payments are not retrospectively varied. Earlier versions remain relevant evidence for their own signed commitments, but the current licensing reference for this article is the September 2026 licensing agreement.