Likeness Licensing Agreement
Document HK-LEGAL-TWO-PARTY-LICENCE-20260902-V2.2-REVIEW, updated September 2, 2026 (pending counsel review)
Draft overview, not a license
These terms are pending counsel approval and do not grant likeness rights. Every transaction requires the exact versioned agreement to be signed by the Brand and Creator and its completed PDF to be archived before payment can proceed.
Grant of License
The Creator ("Licensor") grants the Brand ("Licensee") a limited, revocable license to use the Creator's likeness (including facial features, body representation, and/or voice) solely for the purposes, platforms, and duration specified in the License Order. This license does not constitute a transfer of ownership of the Creator's identity, likeness, or any associated intellectual property rights.
Scope of Use
The Licensee may use the licensed likeness only within the parameters defined in the License Order, including: the specific usage type (face only, voice only, or face and voice); designated platforms and distribution channels; approved content categories; and the geographic territories specified. Any use beyond these parameters constitutes a material breach and requires a separate license.
Duration and Renewal
The license is effective for the period specified in the License Order, measured from the date of content delivery. The base license term is one month; longer periods are available only through the duration extensions selected and paid for in the License Order. The license does not automatically renew. Continuation of use beyond the licensed period requires a new License Order and payment. All licensed content must be removed from active distribution within 48 hours of license expiration.
Exclusivity
If the License Order specifies exclusivity, the Creator agrees not to license their likeness to direct competitors of the Licensee within the same industry category for the duration of the license period. The scope of exclusivity is limited to the specific industry category identified in the License Order. HyperKnown will use reasonable efforts to enforce exclusivity but is not liable for Creator breaches.
Content Restrictions
The Licensee shall not use the licensed likeness in connection with: content that is defamatory, obscene, or illegal; political campaigns or endorsements without explicit written consent; content that implies personal endorsement beyond the agreed scope; content that violates the Creator's listed restriction categories; or content that could cause reputational harm to the Creator. The Creator's restriction categories, as listed on their profile, are incorporated into this Agreement by reference.
Approval and Revisions
The Creator retains the right to approve or reject the initial brief and any generated content before public distribution. The Creator shall respond to approval requests within 5 business days; failure to respond constitutes rejection. The Licensee is entitled to one round of revisions per License Order for Community and Semi-Professional tiers, and two rounds for the Professional tier. Additional revisions require separate agreement.
Payment Terms
The Licensee shall pay the full license fee after the Creator approves the License Order and before production begins. Funds remain held until the content is delivered and the Licensee explicitly accepts the final delivery; silence or the passage of time does not release funds. The Creator's payout is net of the HyperKnown platform fee (disclosed at transaction time). Eligible payouts are processed after acceptance and the applicable dispute hold, subject to the payout schedule shown in the Service. In the event of a dispute, refund, or chargeback, funds remain held pending resolution.
Intellectual Property and Ownership
The Creator retains all rights to their likeness, identity, and persona. The Licensee owns the final produced content subject to the license restrictions. Neither party may register trademarks, domain names, or social media accounts using the other party's name or likeness without written consent. All AI-generated content must be clearly labeled as AI-generated where required by applicable law.
Confidentiality
Both parties agree to keep confidential any non-public information exchanged during the licensing process, including pricing terms, business strategies, scripts, and brand guidelines. This obligation survives termination of the license for a period of two years. Exceptions apply where disclosure is required by law or with the written consent of the disclosing party.
Dispute Resolution
The parties must first give written notice and attempt good-faith resolution. Urgent court relief remains available for unauthorised identity use, confidentiality, or security. The proposed governing law is New South Wales, Australia, with non-exclusive jurisdiction in its courts subject to mandatory rights. A takedown must be proportionate to the alleged risk and the final signed agreement.
Termination
Either party may terminate this Agreement for material breach with 7 days written notice if the breach is not cured within the notice period. HyperKnown may terminate this Agreement immediately if either party violates platform policies or applicable law. Upon termination: all licensed content must be removed within 48 hours; unused held funds are returned to the Licensee less any applicable fees; and the Creator retains all previously earned payouts.
For questions about this agreement, contact legal@hyperknown.ai. The approved signed agreement will identify its governing law and dispute terms.